Posts Tagged iPad

Why buy an iPad and where does it fit in to the market place ?

Finally the long awaited iPad has has been released. For quite some time people had speculated what the device was going to be and what it would be capable of. This has been followed by some passionate underlying debates for what it should and needs to be for consumers. Well the device has been released, which has been met predictably by a mixed reception with continued debate. Following such debates, the key point of confusion standing out is people are unsure where an iPad fit’s into their lifestyle. This is the question I am trying answer from my own perspective and lifestyle, suggesting where an iPad would mainly suit me.

iPad doesn't replace PC's or smart phones

iPad doesn't replace PC's or smart phones

Being a Software Developer/IT Manager by profession I have pretty much access to a computer/device of some description most places I visit on a day to day basis. I currently use a ‘G1 Android phone’, have a ‘macbook’ for working on the move, iMac at home, and have a Vista machine at work, not to mention access to several remote linux servers holding my information. I also have an xbox360 which is linked to my media linked to the TV. With all these devices around me where would an iPad fit in and why would I want one?

To understand where an iPad would fit into my lifestyle, I have to look at my daily patterns and highlight where I waste time with a little ‘lean’ thinking. Pretty much most of the day I’m in front of a computer and I clearly don’t see and iPad as a suitable replacement/substitute for what I use these devices for. When relaxing in front of the TV, listening to music via the xbox360 and iMac, I don’t see and iPad offering anything against these devices. I certainly don’t want a 10 inch device to replace my mobile phone unless I was aiming to block out the sun. So what gap is leftwithin my daily lifestyle pattern?

Well looking at my daily patterns I quickly identified somewhere where I am wasting time which could be improved. As part of my day, I regular attend Scrum meetings, meetings with 3rd parties, and am often called for quick consultation from various parts of the business. Most of the time these can be quick meetings lasting no longer than 10-20 minutes. When called for any of these tasks, I find myself picking up my A4 notepad, rushing into a room and writing notes. Most of the time I then type up key points of the meeting on my PC. Sometimes however with interruptions I miss the odd one or two and end up being chased up by others where I have to then play catch up. For me, this is where I see an iPad fitting into my lifestyle.

If I could turn to the iPad rather than an A4 notepad this would mean I could take more information everywhere, makes notes once and most importantly of all for me is to free up my time. An iPad offers 10 hours of battery life and can stay on standby for a month! It is small, lightweight and quick to turn on and off which makes it a perfect fit to replace my A4 notepad replacement. I can make notes and pass it around the room with others to share information such as diagrams, images or notes, as easily as passing around sheets of paper. I have a macbook, but there is no way I could get it to fill this gap like an iPad could, otherwise believe me I would be already doing it. It’s overkill, less mobile, slower to turn on and involves launching full blown software packages. This is enough to say no and the A4 notepad has won every time. On the same note where I would use my macbook and smartphone, an iPad wouldn’t be a replacement for these. My macbook is good at being a macbook and provides me with the ability to have a mobile computer for developing code, running VM’s etc. My smartphone is too much of a compromise with such a small screen. Therefore I’m very glad Apple decided to make the iPad exactly what it is without a full OS trying to compete with the notebook/laptop devices. A purposeful and simple solution to fill an obvious gap in the market.

There are other obvious uses where the iPad would be a benefit and that is on the commute. I used to travel to work by train carrying at least one magazine, a book and a macbook every day. An iPad would have meant I could just carry a macbook with it, reducing the weight and giving me the ability to carry much more reading material. I don’t see the point spending on an ebook reader now when and iPad is just a bit more money for a lot more value in return. I could just pull out at any time to fill the short, but sometimes very long gaps between train journeys. If the train is 10-15 minutes late, I’m not going to boot up a macbook and find a place to sit on a very over crowded platform.

iPad replaces notebooks and ebook readers

iPad replaces notebooks and ebook readers

Obviously my viewpoint above is selfish to my lifestyle. Who else could use an iPad ? Well looking at my circle of friends and family, unlike me most of them are not tech people. However, they all have computers and laptops and I know this as usually I’m contacted at some point if they run into problems. Looking at their use it tends to be mostly shopping online, social networking, emails and sharing photos. Most of them also seem to be intimidated and frustrated with their computers to various degrees. They look boring and a computer probably reminds them of the office they just left in the day. For these users an iPad could be a good option as it’s cheap ‘ish’, simple, secure and most of all friendly. It’s a device that can sit on the coffee table and be picked up and used anytime just like a magazine. For less tech savvy users this is far more inviting to use and therefore likely to get more use. This is why I’m glad they made it more like an iPhone than a notebook. It makes much more sense for this device to be app based and would be much more attractive to already proficient iPhone users.

I’m sure it won’t be long before we see Google responding with a slate device offering Android, not ChromeOS.

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